our story

30 years ago

It began in 1990...

We began in 1990 with one aim: to bring great wines to New Zealanders directly. Since then we’ve grown along with Kiwi’s adventurousness and appreciation of good wine. We love to offer you tried-and-true favourites plus the new kids on the block – all at fantastic prices and all delivered straight to your door. Buying your wine online with us is easy – just purchase what you like when you like. And if it doesn’t suit, send it back – every bottle is covered by our 100% Tasting Guarantee.

Much has happened

Cheers to you!

Kiwis from every corner of the country are New Zealand Wine Society customers, enjoying NZ wine plus the great variety that Australia and Europe and South America have to offer. We couldn’t have got where we are without your business, feedback and loyalty. To say thanks we strive to give you the best wine deals and the best service possible.

Where are we now?

Committed to quality

When you shop with us, you get the benefit of 25 years of direct wine retailing experience. There’s no middleman – much of our success is due to the dedication of grape growers and winemakers with whom we’ve built strong friendships. In addition to stocking the wines of big-name brands, we have winemakers in New Zealand and Australia who craft award-winning wines from grapes grown in the very best regions and vineyards.

Our people

Trust our Tasting Panel

Every wine we sell is tasted and approved by our Tasting Panel which includes Cellar Director Vic Williams and our multi-award-winning winemakers Jo Gear and Jeremy McKenzie. They are often joined by talented tasters from our Wine Advisor team. The panel tastes each wine blind and judges every one according to New Zealand wine show criteria so you can open every bottle with confidence.

Wonderful wine

So many reasons to keep shopping with us

Wherever you are in New Zealand we make it easy for you to discover exceptional wines at great prices. We’ve got more than 400 wines in our cellar – sparkling, red, white, wines from NZ, Australia, France, Spain, Italy, straight dozens, mixed wine cases, single grape varietals, splendid blends – it’s all here and ready to be delivered. Have a look at the latest online wine offers.

Shop Australia-wide, 24/7

A friendly bunch

Our Wine Advisors love wine. Each of them completes wine courses covering grape varietals, winemaking, wine regions and more. They taste all our wines. So when you call and chat with a Wine Advisor they can suggest what’s new, tell you about the latest wine offers, recommend wines based on the styles you like, and answer any questions you may have.